Carve Collective is a ski apparel brand I co-founded in the dorms to create graphics that reflected the energy of ski culture while highlighting women in the industry beyond the stereotype of just being après attendees. The brand was designed so the graphics weren’t overtly feminine, but instead spoke to the broader ski community while subtly nodding to women in the sport. What began as a small project quickly grew through word of mouth, with products selling on campus and in ski communities throughout the West. The designs combine bold typography, illustration, and mountain-inspired imagery to create apparel that feels expressive, community-driven, and rooted in the experience of skiing.