Fior is a floral-inspired chocolate brand identity and packaging exploration that reimagines traditional confectionery through unexpected flavor pairings and thoughtful design. Rooted in the relationship between botanicals, fruits, and chocolate, the brand combines familiar ingredients with subtle floral and herbal notes to create a collection that feels both approachable and elevated. The visual identity balances bold, expressive typography with minimal layouts and a distinctive color palette inspired by each flavor’s natural ingredients. Through considered details and a cohesive packaging system, Fior celebrates curiosity, craftsmanship, and the beauty of unexpected combinations.